"Many people associate brands and branding with
multinational corporations, but brands exist wherever there is a competitive
marketplace. They help us select one product or service over another in a
complex world of increased choice, especially where the differentiation between
products is slim or difficult to evaluate. Many products now have a broad range of standards and similar features or,
in other cases, the service or product may have become a commodity competing on
price and quality”.(More Than a Name, Davis, 12). At
Karina Celeste the idea of a new and fresh band is to bring out your own
personality and still keeping it chic. The Celeste girl is very glam, organized,
clean, and exuberant.
From the moment the Celeste girl wakes up and
depending on how she feels she grabs a look that represents who she is that day
but never dressed down. The Celeste girl likes to take risks at her own style and
be different with every trend she puts out there. Celeste girls are casual but
fun and they are never out of style, they impose a style. Glamorous and edgy,
classy and girly, successful and spontaneous, that’s how you define a real
lady.
At KC we know you and what you are looking for. You
will always look polished from head to toe. We glam you up by the latest styles
that will make you stand out of the crowd. From the moment you step out of the
house with your hair pieces, statement jewelry, sexy tops, rocking bottoms and
flashy heals, you will capture everyone’s eye. Celeste girls will be the envy
of the girl next door and the hypnotizer of the guys. “Brands offer a set of values, a
vision and an attitude” (More Than a Name, Davis, 27). “Basically, a product
(or service) is the thing that you buy and use. The brand is the promise of
something. That something is intangible; it could be a guarantee of quality, a
sense of prestige, or of heritage” (More Than a Name, Davis, 12)
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