Statement fof five talents

“This is where branding happens: it is the dialogue that helps create and sustain a relationship between the organization and its audience. And good branding, according to the experts, must engage” (More Than a Name, Davis, 27). The idea of the five component talents is to work them together. “Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’” (More Than a Name, Davis, 43) A brand is like a pyramid built on hard stone to reach the peak of its success and keep it in shape to stay at the top. “Good branding is about pushing the creative boundaries within the context of the business of the brand. It is about understanding business. It is about creating stories” (More Than a Name, Davis, 23) The branding process takes time and in the meantime one has to figure out what works, what will work and what worked. What worked in the past for its own company or others should be a foundation to start of the company’s ideas. What works as of in the moments to keep progressing and make the company stay in the market and what will work in the future for a sense that there is nothing to change but to add on for a company to know it’s been created right. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” (More Than a Name, Davis, 43)