Subliminal Advertising is a form of advertising where the
advertisers images and sounds influence the customer’s response without their
being conscious of it. The most current example is Wendy’s logo where in the
ruffles of the collar of the logo, although in different color, the word ‘mom’
spells out. The subliminal message becomes clearer once the whole logo is one
color and you can clearly see the word mom in it. Not intentionally to see it
that way the word’ mom’ makes Wendy’s say that their food has been compared to
moms cooking. According to the founder the logo is supposed to be his daughter
Wendy as a kid at the age of 8 but lately the logo makes Wendy look older.
Examples of this could be many different things and some are
worst than others. Some examples of it may also be of food. In plain sight for
food advertising may be a woman eating a hotdog or a large sandwich but the
subliminal message may say something else or represent a complete different
thing, like she’s eating a “hotdog” making it look sexual in other context.
There are many examples of subliminal messages and not all
of them are sexual but they tend to be offensive in some way. There are
different ways of telling the world another thing with out them noticing it
unless one tries to find more than what it really is meant. Words alone can say
a lot, especially in the way they are structured or the placement and order
they are in.
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