Core Values

“Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics: fun, rebellious, winning or inventive, for example” (More Than a Name, Davis, 82). Karina Celeste not only cares about the brand but the ones who inspire and aspire the brand, and the most important person for us is you, our customer. The customer is usually the person not working at the company. At KC we believe we are all customers, from the people who make the purchase to our staff to our community. YOU are the reason why we style, design and inspire new looks that describe who you are and where you’re going. “A brand makes value visible: value in the product or service and value in the corporation” (More Than a Name, Davis, 30) We know how valuable your time is and that is why we offer you all you need at the convenience of one location. It will be your own big closet. “The ‘own brand’ also offers a one-stop shop for the customer – if they trust the brand, they can buy all their goods under the same label” ” (More Than a Name, Davis, 32) “Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions”(More Than a Name, Davis, 32).