Tag Line

"The brand experience is created from a brand vision" (More Than a Name, Davis, 163)

Boosting the confidence on making a better you!

“Brands start with a great idea that tells a good story” (More Than a Name, Davis, 78).

Statement fof five talents

“This is where branding happens: it is the dialogue that helps create and sustain a relationship between the organization and its audience. And good branding, according to the experts, must engage” (More Than a Name, Davis, 27). The idea of the five component talents is to work them together. “Brands don’t just arrive out of nowhere. They are the product of a company ‘vision’” (More Than a Name, Davis, 43) A brand is like a pyramid built on hard stone to reach the peak of its success and keep it in shape to stay at the top. “Good branding is about pushing the creative boundaries within the context of the business of the brand. It is about understanding business. It is about creating stories” (More Than a Name, Davis, 23) The branding process takes time and in the meantime one has to figure out what works, what will work and what worked. What worked in the past for its own company or others should be a foundation to start of the company’s ideas. What works as of in the moments to keep progressing and make the company stay in the market and what will work in the future for a sense that there is nothing to change but to add on for a company to know it’s been created right. “It is about creating an entity in the consumer’s mind so that they can see it. They can see a representation but behind this representation what they actually have is a whole series of images, beliefs and actions. Effective branding is the means by which a brand can stay in a market longer and more profitably because it’s been created properly” (More Than a Name, Davis, 43)

Statement of Specialty

‘Karina Celeste will guide you through the steps of a successful look for your everyday moments in life’.

Deciding what to wear to bed can definitely change your self-esteem in the morning, and we understand that. Celeste will add that color in life what will make you feel calm, relaxed and confident from that moment you step out of bed. On a rainy day, we know what is appropriate to wear and what is expected, but you will stand out in great vivid colors for that cloudy day to become a bright sunny one, ready to match the rainbow. The night is young and so are you so why not put on some sexy and elegant outfit to go out that will fit wherever you go. 

Top Five

The five talents of our own...  We have an eye for style, we are creative and innovative, and we change the boring into authentic, we are organized and successful and we care about our staff, the people who make it happen, we have great work ethics.

Eye for style; we know how to identify what looks good and what doesn’t! We know the patterns and colors that go well with each other. We find out what you like and make it happen.

Creativity; we create timeless pieces to make you stand out. We are different! We combine our eye for style with yours. We will innovate your look for you to rock and them to follow. We bring ideas to the table.

Changing; We trade what’s boring for authentic! We will put Celeste into your wardrobe that will define your way of life and perspective of fashion and style all together.

Success; being unorganized couldn’t get you anywhere. The fun part about being organized is knowing where you stand. Our organized team can help you get there, because one simple change of color can change the whole picture. Successful in style is what we want you to be!

Ethics; we understand and listen ourselves. We work hard and together as a team. 

Talents

Growing us as a kid I always liked to draw. I didn’t know where it would take me or my ideas of why I liked it. I was always told I drew well even though as a 5 year old it must’ve been a bad drawing. I was a five year old who liked to hear I did things well and kept doing it being positive about the comments I got when I did something good. Hearing I was good at something wasn’t enough for me and I always tried to improve to be better at it and then great and then perfect, which I’m still not there, but stay positive to get there.  The positivity of people is what kept me going to keep drawing. As I got older I started to know more techniques for drawing and got better at it. When I was in 3^rd grade I heard about a fashion designer named like me who designed quinceanera dresses and I was very shocked. At that time I thought if they can design so can i. my drawing skills turned into sketches and so the idea of being a fashion designer came to be. I was good at what I did but didn’t know what to do with is or where to start. Sketching is one of my talents and im good at it because I was told I was.  I was told I was good at being creative many times and believing it was my job. I am still told how creative and patient I am for sketching

Passions

Personal passions are being creative. I always stay positive for future events, it is a passion to think big and not let myself down and start positive. I love Sketching looks for the fashion world. I have a Passion for fashion.  

Core Values

“Brand style comes from the core – that is, the values of the brand. Brand values are the belief systems behind the brand. They are usually described as succinct adjectives that are often associated with archetypal characteristics: fun, rebellious, winning or inventive, for example” (More Than a Name, Davis, 82). Karina Celeste not only cares about the brand but the ones who inspire and aspire the brand, and the most important person for us is you, our customer. The customer is usually the person not working at the company. At KC we believe we are all customers, from the people who make the purchase to our staff to our community. YOU are the reason why we style, design and inspire new looks that describe who you are and where you’re going. “A brand makes value visible: value in the product or service and value in the corporation” (More Than a Name, Davis, 30) We know how valuable your time is and that is why we offer you all you need at the convenience of one location. It will be your own big closet. “The ‘own brand’ also offers a one-stop shop for the customer – if they trust the brand, they can buy all their goods under the same label” ” (More Than a Name, Davis, 32) “Branding is important because of its relationship and impact on the world we live in. Brands affect people’s lives simply because they are part of our daily choices and decisions”(More Than a Name, Davis, 32).

Primary Product

"Many people associate brands and branding with multinational corporations, but brands exist wherever there is a competitive marketplace. They help us select one product or service over another in a complex world of increased choice, especially where the differentiation between products is slim or difficult to evaluate. Many products now have a broad range of standards and similar features or, in other cases, the service or product may have become a commodity competing on price and quality”.(More Than a Name, Davis, 12). At Karina Celeste the idea of a new and fresh band is to bring out your own personality and still keeping it chic. The Celeste girl is very glam, organized, clean, and exuberant.

From the moment the Celeste girl wakes up and depending on how she feels she grabs a look that represents who she is that day but never dressed down. The Celeste girl likes to take risks at her own style and be different with every trend she puts out there. Celeste girls are casual but fun and they are never out of style, they impose a style. Glamorous and edgy, classy and girly, successful and spontaneous, that’s how you define a real lady.

At KC we know you and what you are looking for. You will always look polished from head to toe. We glam you up by the latest styles that will make you stand out of the crowd. From the moment you step out of the house with your hair pieces, statement jewelry, sexy tops, rocking bottoms and flashy heals, you will capture everyone’s eye. Celeste girls will be the envy of the girl next door and the hypnotizer of the guys. “Brands offer a set of values, a vision and an attitude” (More Than a Name, Davis, 27). “Basically, a product (or service) is the thing that you buy and use. The brand is the promise of something. That something is intangible; it could be a guarantee of quality, a sense of prestige, or of heritage” (More Than a Name, Davis, 12)