Brand Strategy : Week 4 EOC: McDonnalds responce to supersize me

Wednesday, July 31, 2013

Week 4 EOC: McDonnalds responce to supersize me

McDonalds is famous all around the world. There are almost 30,00 local restaurants and they have expanded themselves to over 100 countries. After the Documentary or “supersize me” in 2004 the company had a struggle due to having bad reviews from what the movie was about. The movie was about how the food could affect your health and your body. The movie was based on McDonalds and the audience was focused on ‘McDonalds is bad’ but in reality, it could have happened to any fast food restaurant chain. In the documentary the guy had to eat only McDonalds for a whole month. In this moth lapse he could order anything he wanted as long as he had it three times a day in a combo. McDonalds gained a negative reputation due to this movie, which forced McDonalds to change what they sold and how big the portions were. In the movie there was also experiments about the food and their durability for time to decompose, which was not good either. (http://www.cbsnews.com/2100-500183_162-615975.html)

McDonnalds was getting rid of the extra- large portions that were signatures to the brand. More than 13,00 restaurants in the US would stop selling the extra large portions, except when in promotions. After the Supersize me documentary movie played, McDonalds said, “The company has called the documentary “a super-sized distortion of the quality, choice and variety available at McDonald’s.” (http://www.nbcnews.com/id/4433307/ns/business-us_business/t/mcdonalds-phasing-out-supersize-fries-drinks/#.UgLDxIJD9kg) The company was almost forced to add more varied meals. McDonalds added salads and more fruits on their meals and happy meals for kids, for a more healthy look to the brand.

The documentary made the meals sound less healthy and more dangerous than they would be if they were eaten every day. When the sales declined, the franchises were scared of loosing. McDonalds menu changed in portions and added and got rid of several meals to balance itself out. As sales improved it was easier to pull things off the menu. After all too much or ANYTHING is bad.

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About me

Hello my name is Mitzi. Most of the times I tend to spell my name with a ‘y’ simply because it gives a different look to my name, but most of all because I like the unique ways of what I’m really like. Fashion has always been a field of interest to me which was an inspiration from a Mexican fashion designer back when I was in 3^rd grade. The idea of one day being the owner of a famous fashion line and brand amused me. The dreams of that 3^rd grader started to develop even more when I realized I was good at sketching. Not only did I know I was good at sketching but I knew that it would be a great business opportunity. In the future actually developing my own line, having my own business and being my own boss is what I loved the most out of this dream. Slowly but surely a fact is what I tend to become.

I believe I am a dreamer. Only dreams is what it may sound like at this point but I’m the type of person who believes that we can make any dream come true… if we’re willing to work hard enough to get it. That is what I am doing; working hard to pursue what once was a dream and now a reality.in other words if we can believe it and conceive it, we can achieve it! The fashion industry is a fast growing industry. Fashion is non-stop creativity and ideas mixed of various more ideas. and it better get ready for me!!!