Week 4 EOC: McDonnalds responce to supersize me

McDonalds is famous all around the world. There are almost 30,00 local restaurants and they have expanded themselves to over 100 countries. After the Documentary or “supersize me” in 2004 the company had a struggle due to having bad reviews from what the movie was about. The movie was about how the food could affect your health and your body. The movie was based on McDonalds and the audience was focused on ‘McDonalds is bad’ but in reality, it could have happened to any fast food restaurant chain. In the documentary the guy had to eat only McDonalds for a whole month. In this moth lapse he could order anything he wanted as long as he had it three times a day in a combo. McDonalds gained a negative reputation due to this movie, which forced McDonalds to change what they sold and how big the portions were. In the movie there was also experiments about the food and their durability for time to decompose, which was not good either. (http://www.cbsnews.com/2100-500183_162-615975.html)

McDonnalds was getting rid of the extra- large portions that were signatures to the brand. More than 13,00 restaurants in the US would stop selling the extra large portions, except when in promotions. After the Supersize me documentary movie played, McDonalds said, “The company has called the documentary “a super-sized distortion of the quality, choice and variety available at McDonald’s.” (http://www.nbcnews.com/id/4433307/ns/business-us_business/t/mcdonalds-phasing-out-supersize-fries-drinks/#.UgLDxIJD9kg) The company was almost forced to add more varied meals. McDonalds added salads and more fruits on their meals and happy meals for kids, for a more healthy look to the brand.

The documentary made the meals sound less healthy and more dangerous than they would be if they were eaten every day. When the sales declined, the franchises were scared of loosing. McDonalds menu changed in portions and added and got rid of several meals to balance itself out. As sales improved it was easier to pull things off the menu.  After all too much or ANYTHING is bad.

Week 3 EOC: Rolling Stone Magazine

Rolling Stone Magazine was founded in San Francisco in 1967 by Jann Wenner, student of the University of California and Ralph Gleason, a jazz critic for the san Francisco Chronicle newspaper. The first issue was in Nov. 9, 1967, with John Lennon on the cover. “The magazine’s creators intended Rolling Stone to be a barometer of the artistic tastes and political sensibilities of the student generation” (http://www.britannica.com/EBchecked/topic/507165/Rolling-Stone)

Rolling stone wanted to keep fresh to the public by changing what they published about making the magazine be a combination of professionalism and passion.

The Rolling stone was like no other by adding not only the pop culture and by having fashion advises, Rolling stone added the political spectrum.

“The magazine has won 14 National Magazine Awards for General Excellence, Design, Photography, Visual Excellence, Specialized Journalism, Feature Writing, and Reporting” (http://www.jannswenner.com/Biography/) The very interesting way to plant stories to their readers have made them gain over 12 million readers. Rolling Stones is most distinguished by its form of writing from the editor Wenner. The Magazine is one of the few to have detailed interviews and articles in depth compared to newspapers and other magazines. “Wenner’s publishing success lies in his intuitive understanding of the changing lifestyles of his readers” The Editor had been so successful that launched Men’s Journal Magazine in 1992 and has currently over 3.2 million readers.  

Week 2 EOC: John Varvetos

John was born in Detroit, MI around 1955. His nationality is Italian and American. He is a Greek American Contemporary menswear designer. “His interest in music led to a fascination with fashion. Varvatos attempted to dress like a rock star as much as he could. By the time he was a senior in high school, he worked in a men's clothing store. Varvatos continued to work in men's retail while attending Eastern Michigan University.” (http://www.notablebiographies.com/newsmakers2/2006-Ra-Z/Varvatos-John.html#ixzz2ZL3jy9RU) Started in Ralph Lauren in 1983. Moved to Calvin Klein in 1990 and then returned to Ralph Lauren as head Designer.

In 1999 he started his own company with a clothing line called Simply John Varvatos that debuted in New York for fall/winter and a year later he located his flagship store there too. His brand included accessories, handbags, watches, footwear and fragrances. In 2000 he showed his first collection and now creates the line of the high-end Converse shoes. In 2013 he released his Limited Edition Chrysler 300. His offer on the Chrysler 300 in his name offers a high-style bundle on the purchase of one where he offers a luxurious duffel bag, aviator sunglasses, and the designer’s signature cologne.

He was recognized 3 times by the council of Fashion Designers of America. His collections are all about elegance and his point of view is almost unique. He presented his male signature John Varvatos perfume in 2004.

He currently stars as one of the mentors in the NBC reality show, Fashion Star, with Nicole Richie and Jessica Simpson.
(http://www.infomat.com/whoswho/johnvarvatos.html)

Week 1 EOC: How to make it in America

How to make it in America
The idea of making it in a america is by building an american dream. there has to be a goal in the life of dreamer to have success in the right way. How to make it in america is a show where two friends want big achievements, in this case their own company. to figure out what type of company they want to start they have to do their research and lets be honest, these two guys have no clue what they are doing.
the branding idea is the essential part of the project. First one must figure out what they want to do.
There is one of the guys who thought they already had an idea but did no previous research on it prior to developing his idea through. The guy made a skateboarding company featuring a guy who wasn't even around long enough for him to be successful himself. the skateboarding idea failed due to a lack of research. Now I'm not saying it wouldn't have worked out anyway and maybe it could have.